ZoomInfo Pricing 2026: Plans, Credits and Real Cost

ZoomInfo plans and prices

ZoomInfo quotes every deal, so these are figures buyers have reported, not list prices. Seats, credits and add-ons move the total.

Plan	Price	What you get
Lite	$0	About 10 contact credits a month; 25 if you share your own contacts through Community Edition (reported)
Professional	About $15,000/year	Contact and company data, typically 3 seats and about 5,000 credits (reported)
Advanced	About $25,000–$30,000/year	Adds account prioritization, hierarchy data and more credits (reported)
Elite	About $36,000–$40,000/year	Adds intent and the full platform (reported)

What drives the cost

The price: ZoomInfo does not publish prices. Buyer reports put Professional around $15,000 a year, Advanced around $25,000 to $30,000 and Elite near $40,000, with a median contract of roughly $31,875 a year.
Annual contracts: Plans are sold yearly and paid upfront. A team that wants to test outbound for a quarter still signs for twelve months.
Credits on top of seats: Each package comes with a set number of credits. Exports beyond that allowance mean buying more, so the yearly figure is a floor rather than a ceiling.
More platform than a small team uses: Intent, audiences and orchestration are built for large go-to-market teams. A founder who needs verified emails for a few hundred accounts pays for all of it.

Is there a free version of ZoomInfo?

ZoomInfo Lite: about 10 credits a month (reported). Free tiers in this category are sized for trying the data on a few contacts. For a list of a few hundred or more, every vendor moves you to a paid plan.

ZoomInfo vs Sendsets on price

	ZoomInfo	Sendsets
What it is	an enterprise go-to-market platform: contact and company data, intent signals, org charts and website visitor tracking, sold on annual contracts	B2B contact data, email verification and cold email sending in one tool, priced as a flat monthly plan
Pricing model	Quote only. Credits and seats are set per contract	Flat monthly plan with a lead allowance; no per-seat pricing
Cheapest paid entry	About $15,000 a year (reported, Professional)	$29 a month
Free option	ZoomInfo Lite: about 10 credits a month (reported)	Free search and preview before you pay
Contract	Annual, paid upfront	Monthly, cancel anytime
Seats	Priced per seat, usually with a multi-seat minimum	Unlimited plan includes 5 team members

Want the full comparison? Read the ZoomInfo alternative guide.

What Sendsets costs instead

Flat monthly prices, billed monthly, cancel anytime.

Starter$29/month
1,000 verified B2B leads, 1,000 email sends per month, one connected mail account.
Plus$199/month
10,000 lead scrapes and 300,000 email sends per month, 10,000 verified B2B leads, up to 10 mail accounts.
Unlimited$299/month
Unlimited lead scraping and email sends, built-in CRM, 5 team members, 70,000 B2B lead credits.

ZoomInfo pricing FAQ

How much does ZoomInfo cost per year?

About $15,000 a year (reported, Professional) for the cheapest paid plan. ZoomInfo quotes every deal, so these are figures buyers have reported, not list prices. Seats, credits and add-ons move the total.

Is ZoomInfo free?

ZoomInfo Lite: about 10 credits a month (reported). That is enough to try the data, not to build a full prospect list.

Does ZoomInfo charge per user?

Priced per seat, usually with a multi-seat minimum. Pricing model: quote only. Credits and seats are set per contract.

What contract does ZoomInfo require?

Annual, paid upfront. Check the renewal and cancellation terms before signing.

Is there a cheaper alternative to ZoomInfo?

Sendsets starts at $29 a month with verified contacts and cold email sending included, billed monthly. It has no intent data or dialer, so compare what you actually use.

More pricing and comparisons

Figures checked October 2026. ZoomInfo quotes every deal, so these are figures buyers have reported, not list prices. Seats, credits and add-ons move the total. Sources:

ZoomInfo pricing in 2026